What is A2P SMS messaging?

Communicating through mobile messages from an application to a mobile user- A2P SMS messaging is also known as professional SMS and enterprise. It allows businesses to use it via several technical modes in order to communicate with customers, deliver time-sensitive alerts, in addition to authenticating users of online services.

In all of the instances, the communication commences from the medium of a business application, and not from an individual’s mobile phone, which is the case with P2P SMS.

Some of the typical examples of A2P SMS are banking notifications, SMS-based two factor authentication, critical alerts, loyalty programs, automatic booking confirmations and marketing notifications.

In order to augment efficiency and communication, various corporate platforms, online reservation systems and support services are initiated in A2P SMS. Financial institutions have been using A2P SMS for over 15 years and have hence been able to deliver event-based, automated, SMS notifications to clients’ mobile devices. Some of the examples include balance statements, payment reminders, anti-fraud alerts, and withdrawal notifications.

One of the most common and popular A2P messaging is SMS API integration, the access to which is possible through a web interface or through the deployment of a professional enterprise solution.

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Shreyas Tanna

Shreyas Tanna

The winner of the title Mr. Pune 2009, Mr. Shreyas Tanna is currently the young, dashing, and dynamic CEO of a market research company called ResearchNReports in Pune. Fondly known as RNR, the company specializes in market research as well as industry analysis, and is closely associated with its parent company Absolute Market Insights (AMI). Mr. Shreyas Tanna began his corporate journey as the Head of Corporate sales & PR at RED Entertainment while pursuing his degree for MMS (Marketing) from the MGM College of Management, Mumbai. After accomplishing the tedious task of balancing his work and education, he further polished his skills in Corporate Sales, Public Relations, Channel Development, Global Client Engagement, Strategic Consulting, and Brand Development by working with HDFC Life and Researchmoz Global Pvt. Ltd. His dedication towards his work has even won him accolades such as the National Level Performer 2013 – HDFC Life and Mr. Research Moz 2015. A disciplined individual with a loving heart, he is often seen taking crisp walks with an engrossed look and a gentle smile within the premises of his company to interact with the various departments. And he will be usually followed by an adorable trail of his beloved trio of Shih Tzu babies proudly known as Gucci, Drake, and Paris. The most enticing thing that you will notice about this content and proud pet parent is his infectious positivity and the firm belief in his eyes, a reflection of his favorite quote, “LIFE IS BEAUTIFUL!”