Communicating through mobile messages from an application to a mobile user- A2P SMS messaging is also known as professional SMS and enterprise. It allows businesses to use it via several technical modes in order to communicate with customers, deliver time-sensitive alerts, in addition to authenticating users of online services.
In all of the instances, the communication commences from the medium of a business application, and not from an individual’s mobile phone, which is the case with P2P SMS.
Some of the typical examples of A2P SMS are banking notifications, SMS-based two factor authentication, critical alerts, loyalty programs, automatic booking confirmations and marketing notifications.
In order to augment efficiency and communication, various corporate platforms, online reservation systems and support services are initiated in A2P SMS. Financial institutions have been using A2P SMS for over 15 years and have hence been able to deliver event-based, automated, SMS notifications to clients’ mobile devices. Some of the examples include balance statements, payment reminders, anti-fraud alerts, and withdrawal notifications.
One of the most common and popular A2P messaging is SMS API integration, the access to which is possible through a web interface or through the deployment of a professional enterprise solution.