The world’s audiovisual content has taken to cataloguing of streaming services onto their respective platforms. This streaming has been funded on the basis of subscriptions and had been guided by big data analytics.
The sole knowledge of how consumers would behave on platforms like the Prime Video or Netflix lets the streaming services gauge on what the services will be willing to pay for. Experts believe the three main areas which will affect the usage of big data will further improve user experience, security, streaming and pricing.
The recent knowledge that Netflix customizes individual thumbnails for every user, led to the development of another endorsement of how the platform used big data in order to keep the customers hooked.
Reports allege that Netflix uses an algorithm in order to source high-quality images from the content. Then the company does more testing in order to determine what individual subscribers will possibly click on.
It is because of this feature, that every user’s Netflix homepage looks different, even if they have similar tastes in Netflix choices. It is basically to ensure that the users spend more time on Netflix and personalized thumbnails are a small cog in the working.
Experts also use the information based on the user’s data which determines the number of users and the shows that are binge watched, along with the duration of the visit on the website. These factors also help in indicating what is to be invested in. The TV show, House of Cards exemplifies this fact.
Thus, pricing, security and experience become the crucial aspects of big data analytics. These will further help in empowering the present and the future of the streaming industry.