The strategy of Huawei over Apple in China

With the latest news of Apple’s market share slipped up to 5% in the country China year ago, the researchers and the technicians in Apple are worried about its market capturing in the formal country. On the other hand, Huawei Technologies captured the record of 40% of China smartphone market and relied on Apple being at the bottom of the pile according to the latest data and statistical figures. The various American concerns of iPhone not being able to sell in China as compared to the Global joint Huawei as it captured the most of the market of China and with its cost-benefit and ultimate quality, and it is beating apple in the very first country. Huawei is one of the world’s numbers second smartphone makers, and it has been banned by the United States in the month of May from doing business with American companies. The company has intern blacklisted various smartphones in China, but the Chinese government is focusing on the sales of this company smartphones because of the majors market capture earlier gathered by the apple and the loss of revenue of Chinese company. Other companies like Oppo, Vivo, xiaomi, and Apple they are counted together 50% of the market capture but on the other hand Huawei last week sold more than two hundred millions phones globally in the year 2019 which is 64% more than the year 2018, and the companies’ profits have been remained resilient and even jump a hike up to 27% in the third quarter. This benefits gained by the company also restricted Apple to make strong sales or to market the iPhone latest model. Chinese vendors, on the other hand, also setting the heavy marketing and promotional strategy around the other companies, which makes the Apple sales decline in China back to back.

, , , , , ,
Shreyas Tanna

Shreyas Tanna

The winner of the title Mr. Pune 2009, Mr. Shreyas Tanna is currently the young, dashing, and dynamic CEO of a market research company called ResearchNReports in Pune. Fondly known as RNR, the company specializes in market research as well as industry analysis, and is closely associated with its parent company Absolute Market Insights (AMI). Mr. Shreyas Tanna began his corporate journey as the Head of Corporate sales & PR at RED Entertainment while pursuing his degree for MMS (Marketing) from the MGM College of Management, Mumbai. After accomplishing the tedious task of balancing his work and education, he further polished his skills in Corporate Sales, Public Relations, Channel Development, Global Client Engagement, Strategic Consulting, and Brand Development by working with HDFC Life and Researchmoz Global Pvt. Ltd. His dedication towards his work has even won him accolades such as the National Level Performer 2013 – HDFC Life and Mr. Research Moz 2015. A disciplined individual with a loving heart, he is often seen taking crisp walks with an engrossed look and a gentle smile within the premises of his company to interact with the various departments. And he will be usually followed by an adorable trail of his beloved trio of Shih Tzu babies proudly known as Gucci, Drake, and Paris. The most enticing thing that you will notice about this content and proud pet parent is his infectious positivity and the firm belief in his eyes, a reflection of his favorite quote, “LIFE IS BEAUTIFUL!”