Reasons why agencies need marketing automation to survive

There are ways when an agency can achieve both agency growth and revenue by means of marketing automation, which will increase the sales revenue for both the agency and for the clients.

Moreover, the demand for digital marketing services has escalated in the recent years, because B2B and B2C shifted their marketing spend from traditional ways. Latest reports suggest, the shift of advertising services and traditional marketing to in-house services.

Moreover, lower value relationships, inconsistent income and one-time projects will result into cobbled-together solutions, without unified reporting, thus leading to failure.

In order to survive, one must change and this is possible through the implementation of a full-fledged marketing automation solution, where every piece will work together to help drive leads and sales for clients and agencies.

In addition, one must also understand the four main reasons why marketing automation plays a significant role to agencies. These include; higher value relationships, recurring revenue streams, value proof to clients and when research cannot afford to automate.

Through higher value relationships, one can create email templates, landing pages, nurture sequences, in addition to building metrics analysis, optimization and campaign assets. These services, in addition to investment in the initial learning curve will make it difficult for clients to change agencies.

Cha-ching is the key to recurring revenue, because clients struggle with technology, they confuse with how and where to personalize, thus marketing automation is a need for most of clients.

However not all of marketing automation platforms are equal. While considering marketing automation, one has to remember that the platform will allow the agency to manage and control client, in addition to giving the agency the margins they need in order to grow the revenue for the agency.

Shreyas Tanna

Shreyas Tanna

The winner of the title Mr. Pune 2009, Mr. Shreyas Tanna is currently the young, dashing, and dynamic CEO of a market research company called ResearchNReports in Pune. Fondly known as RNR, the company specializes in market research as well as industry analysis, and is closely associated with its parent company Absolute Market Insights (AMI). Mr. Shreyas Tanna began his corporate journey as the Head of Corporate sales & PR at RED Entertainment while pursuing his degree for MMS (Marketing) from the MGM College of Management, Mumbai. After accomplishing the tedious task of balancing his work and education, he further polished his skills in Corporate Sales, Public Relations, Channel Development, Global Client Engagement, Strategic Consulting, and Brand Development by working with HDFC Life and Researchmoz Global Pvt. Ltd. His dedication towards his work has even won him accolades such as the National Level Performer 2013 – HDFC Life and Mr. Research Moz 2015. A disciplined individual with a loving heart, he is often seen taking crisp walks with an engrossed look and a gentle smile within the premises of his company to interact with the various departments. And he will be usually followed by an adorable trail of his beloved trio of Shih Tzu babies proudly known as Gucci, Drake, and Paris. The most enticing thing that you will notice about this content and proud pet parent is his infectious positivity and the firm belief in his eyes, a reflection of his favorite quote, “LIFE IS BEAUTIFUL!”