There are ways when an agency can achieve both agency growth and revenue by means of marketing automation, which will increase the sales revenue for both the agency and for the clients.
Moreover, the demand for digital marketing services has escalated in the recent years, because B2B and B2C shifted their marketing spend from traditional ways. Latest reports suggest, the shift of advertising services and traditional marketing to in-house services.
Moreover, lower value relationships, inconsistent income and one-time projects will result into cobbled-together solutions, without unified reporting, thus leading to failure.
In order to survive, one must change and this is possible through the implementation of a full-fledged marketing automation solution, where every piece will work together to help drive leads and sales for clients and agencies.
In addition, one must also understand the four main reasons why marketing automation plays a significant role to agencies. These include; higher value relationships, recurring revenue streams, value proof to clients and when research cannot afford to automate.
Through higher value relationships, one can create email templates, landing pages, nurture sequences, in addition to building metrics analysis, optimization and campaign assets. These services, in addition to investment in the initial learning curve will make it difficult for clients to change agencies.
Cha-ching is the key to recurring revenue, because clients struggle with technology, they confuse with how and where to personalize, thus marketing automation is a need for most of clients.
However not all of marketing automation platforms are equal. While considering marketing automation, one has to remember that the platform will allow the agency to manage and control client, in addition to giving the agency the margins they need in order to grow the revenue for the agency.