ProSiebenSat.1 utilizing AWS to change the Future of Media in Europe

AWS is chosen to transform their companies and to speed up the delivery of new products through AWS computer teaching services by the European leading media company.

The leading global cable and satellite broadcasting, television channels, digital VoD platforms, and e-marketing brands, ProSiebenSat.1 Media SE today announced that they have chosen AWS as their primary cloud provider. Amazon Web Services, IncProSiebenSat.1 cooperates closely with AWS to provide cloud services across its television, digital media and e-commerce platforms.  AWS improves ProSiebenSat.1’s time to market new applications and introduces advanced analytics and ML-technologies in its entire company, transforming the viewing experience for 45 million households in Germany, Austria, and Switzerland.

With its deep cloud services portfolio, high security and compliance levels, the rapid pace of innovation, and proven experience with reliably supporting millions of customers all over the globe, ProSiebenSat.1 has a long history of working with AWS. Many products of ProSiebenSat.1 have AWS services, like their Joyn streaming platform, which provides audiences over 20,000 episodes and 55 live cloud channels.

ProSiebenSat.1 recently decided to incorporate AWS ML into every area of its business in order to simplify processes and to develop new, custom-made products. Adopting AWS ML services allows the company to target ads for audiences more intelligently and to maximize consistency and suggestions across all its media brands. Amazon SageMaker, a fully operational platform for designing, training or deploying ML models and software for AWS data analysis, is one of its most ambitious initiatives.

A deep neural network is used to predict ad conversion rates using details such as slot time, type of television show, and ad content using Amazon SageMaker. The solution uses a profound neural network. As a result, the system will estimate how many impressions an event produces weeks in advance. It makes it possible for marketers to anticipate who will be watching their advertisements, allowing them to make informed buying decisions, while at the same time enhancing the customer experience with ads that closely match customers ‘ tastes.



, , ,
Shreyas Tanna

Shreyas Tanna

The winner of the title Mr. Pune 2009, Mr. Shreyas Tanna is currently the young, dashing, and dynamic CEO of a market research company called ResearchNReports in Pune. Fondly known as RNR, the company specializes in market research as well as industry analysis, and is closely associated with its parent company Absolute Market Insights (AMI). Mr. Shreyas Tanna began his corporate journey as the Head of Corporate sales & PR at RED Entertainment while pursuing his degree for MMS (Marketing) from the MGM College of Management, Mumbai. After accomplishing the tedious task of balancing his work and education, he further polished his skills in Corporate Sales, Public Relations, Channel Development, Global Client Engagement, Strategic Consulting, and Brand Development by working with HDFC Life and Researchmoz Global Pvt. Ltd. His dedication towards his work has even won him accolades such as the National Level Performer 2013 – HDFC Life and Mr. Research Moz 2015. A disciplined individual with a loving heart, he is often seen taking crisp walks with an engrossed look and a gentle smile within the premises of his company to interact with the various departments. And he will be usually followed by an adorable trail of his beloved trio of Shih Tzu babies proudly known as Gucci, Drake, and Paris. The most enticing thing that you will notice about this content and proud pet parent is his infectious positivity and the firm belief in his eyes, a reflection of his favorite quote, “LIFE IS BEAUTIFUL!”