How much economic profit do influencers gain?

Influencer marketing has become mainstream for brands that intend to extend marketing. However, despite the growing popularity of influencing marketing, there is a persistent lack of official standards for influencer pricing. This occurs mainly because brands do not have fair knowledge of budget for their campaign influence.

Klear, a New York based influencer marketing platform examined 2500 influencers from three most significant social media networks, viz. YouTube, Instagram and Facebook, in order to understand the influencer pricing.

In order to create influencer pricing guide, Klear evaluated influencers who had a variety and large number of followers, across all industries.

The 2019 Influencer pricing report involves influencer rates by stories, videos and post, in addition to influence rates of YouTube and Facebook and Influencer pricing trends with regards to industry, demographics and geography. According to reports, influencers fall into distinct groups with regards to the number of followers; these groups are nano (500-5K followers), micro (5-30K followers), power (30-500K followers) and celebrity (500K+ followers).

It was observed almost 46% of all influencer activity takes place in the US. However, the pricing in the US did not differ significantly from that of Canada and the UK, although these regions had less popular markets.

As per sources, oversaturation of US influencers also had an impact on the level of pricing. Globally, the market conditions are conducive for influencers. Sweden, South Korea and Estonia are all becoming growing hubs for influencer marketing.

Reports suggest, a quarter of the industry is taken over by males and yet they earn around $100 per post more than female influencers, except travel. Women have a 61% of influencer share in the travel industry and earn around $615 per post.

In order to successfully define a marketing budget, lucid knowledge of all relevant channels and costs is a must. Brands get what they pay for as a part of the influencer marketing, and the influencers also cannot gain an economic profit only through their posts, unless they have a significant number of followers.

, , , , , , , , ,
Shreyas Tanna

Shreyas Tanna

The winner of the title Mr. Pune 2009, Mr. Shreyas Tanna is currently the young, dashing, and dynamic CEO of a market research company called ResearchNReports in Pune. Fondly known as RNR, the company specializes in market research as well as industry analysis, and is closely associated with its parent company Absolute Market Insights (AMI). Mr. Shreyas Tanna began his corporate journey as the Head of Corporate sales & PR at RED Entertainment while pursuing his degree for MMS (Marketing) from the MGM College of Management, Mumbai. After accomplishing the tedious task of balancing his work and education, he further polished his skills in Corporate Sales, Public Relations, Channel Development, Global Client Engagement, Strategic Consulting, and Brand Development by working with HDFC Life and Researchmoz Global Pvt. Ltd. His dedication towards his work has even won him accolades such as the National Level Performer 2013 – HDFC Life and Mr. Research Moz 2015. A disciplined individual with a loving heart, he is often seen taking crisp walks with an engrossed look and a gentle smile within the premises of his company to interact with the various departments. And he will be usually followed by an adorable trail of his beloved trio of Shih Tzu babies proudly known as Gucci, Drake, and Paris. The most enticing thing that you will notice about this content and proud pet parent is his infectious positivity and the firm belief in his eyes, a reflection of his favorite quote, “LIFE IS BEAUTIFUL!”