Helpful tips for email marketing strategy

Email Marketing has increasingly become a communication strategy. However, there are still several mistakes which many business make while designing their email marketing strategy. The main aim of email marketing is to boost user engagement, in addition to building a strong foundation between the consumer and the brand.

Below are a few tips one can follow, while crafting their company’s email marketing strategy.

  1. A strong CTA: The audience must not guess what action is expected out of them, when they open emails. Even if it is the most obvious reaction, the company needs to guide the user into the right direction. Thus call-to-action is very important in every email.
  2. Sending most relevant data: It is equally important to understand the target audience. While drafting emails, it is expected to know beforehand how well will the information provided perform with the subscribers.
  3. Include personalization: Emails must include a personalized touch, this also includes setting the right tone for the email campaign. An email must be drafted while anticipating on the subscriber’s style.
  4. Mobile friendly email styles: With the advent of mobile and 5G, it should be taken into perspective that people are bound to check emails on their tablets, phones and other similar devices, if the emails are not optimized for mobiles, the campaigners will lose out on a several subscribers.
Shreyas Tanna

Shreyas Tanna

The winner of the title Mr. Pune 2009, Mr. Shreyas Tanna is currently the young, dashing, and dynamic CEO of a market research company called ResearchNReports in Pune. Fondly known as RNR, the company specializes in market research as well as industry analysis, and is closely associated with its parent company Absolute Market Insights (AMI). Mr. Shreyas Tanna began his corporate journey as the Head of Corporate sales & PR at RED Entertainment while pursuing his degree for MMS (Marketing) from the MGM College of Management, Mumbai. After accomplishing the tedious task of balancing his work and education, he further polished his skills in Corporate Sales, Public Relations, Channel Development, Global Client Engagement, Strategic Consulting, and Brand Development by working with HDFC Life and Researchmoz Global Pvt. Ltd. His dedication towards his work has even won him accolades such as the National Level Performer 2013 – HDFC Life and Mr. Research Moz 2015. A disciplined individual with a loving heart, he is often seen taking crisp walks with an engrossed look and a gentle smile within the premises of his company to interact with the various departments. And he will be usually followed by an adorable trail of his beloved trio of Shih Tzu babies proudly known as Gucci, Drake, and Paris. The most enticing thing that you will notice about this content and proud pet parent is his infectious positivity and the firm belief in his eyes, a reflection of his favorite quote, “LIFE IS BEAUTIFUL!”