Wells Fargo Center broke out last Monday when Ben Simmons struck against New York Knicks his first3-pointer. That shot might have been a lot of money for fans, as a prop bet considering that Simmons used to be 0-for-17 in his NBA career, and now Sixers are in favor of the prop bet.
Monday Bet announced the partnership with the team and called it an online sport wagering brand for the first time that a deal was concluded with a separate NBA franchise. The NBA confirmed its agreement with William Hill in October itself.
Nonetheless, it’s not something new in the building and it’s a big trend worldwide in sports.
Wells Fargo Center opened a lounge this season sponsored by Rivers Casino (formerly SugarHouse) and that deal included a partnership with the Flyers. FOX Bet’s deal with Sixer includes promoting social media posts and in-arena displays for the betting company, including the massive new scoreboard. The new Sixers radio programming partner on the 97.5 FM will also be FOX Bet.
Robin Chhabra, the CEO of FOX Bet, said in a press release that he has the chance to link the FOX Bet brand to one of NBA’s most iconic sports franchises in history. He said this partnership uniquely unites us with an extremely passionate local fanbase. They are proud of their relationship with the Franchise 76ers as we begin a prosperous 2019-20 season.
Adam Davis, the chief commercial officer of Harris Blitzer Sports & Entertainment, added that he recognizes the passionate 76ers fan base, FOX Bet and the team look forward to strengthening a multi-stage activation approach by creating dynamic, digital content, and continuing to promote commitment with our brand, team, and league.
FanDuel and DraftKings have dominated the marketplace. FOX Bet, launched two months ago, says it grew faster in recent months than in Pennsylvania and New Jersey.