Facial Recognition System in present times

An advanced biometric technology- facial recognition uses the medium of facial features in order to identify a person. The facial recognition technology is used today for a variety of other uncommon features, such an unlocking a phone, for instance, in addition to its common purpose of identifying stalkers.

A wide array of photo and video data is necessary to make the technology of facial recognition work effectively. The facial recognition systems examine visual data, in addition to other several images and videos which are obtained via high-quality CCTV cameras. Additionally, machine learning and artificial intelligence also helps in recognizing patterns found in visual data and thus compares new videos and images which are stored in the databases which thus produces the end effect of determining the identity of the person.

Apart from its obvious advantage of providing security and safety, facial recognition technology also helps in identifying criminals. Moreover, airports and the US Department of Homeland Security are also adopting to the technology. Another plus point of the technology is, it does not use contact like fingerprinting or other security measures, such as ID etc. It also helps in adding conveniences, like tagging photos on Facebook.

As a con, facial recognition poses a major threat for an individual’s privacy. Many institutions have also come up with laws to ban real time face-recognition surveillance law. Cambridge, San Francisco, etc., for instance. The risks of the technology outweighed its benefits, as was quoted by these institutions. Furthermore, the technology is not as effective in identifying people of color and women, in comparison to white males, owning to its faulty algorithms. This calls for incidence of misidentification through the technology.

In order to benefit from any kind of technology, overcoming challenges is a prerequisite, same is also the case with facial recognition system.

Shreyas Tanna

Shreyas Tanna

The winner of the title Mr. Pune 2009, Mr. Shreyas Tanna is currently the young, dashing, and dynamic CEO of a market research company called ResearchNReports in Pune. Fondly known as RNR, the company specializes in market research as well as industry analysis, and is closely associated with its parent company Absolute Market Insights (AMI). Mr. Shreyas Tanna began his corporate journey as the Head of Corporate sales & PR at RED Entertainment while pursuing his degree for MMS (Marketing) from the MGM College of Management, Mumbai. After accomplishing the tedious task of balancing his work and education, he further polished his skills in Corporate Sales, Public Relations, Channel Development, Global Client Engagement, Strategic Consulting, and Brand Development by working with HDFC Life and Researchmoz Global Pvt. Ltd. His dedication towards his work has even won him accolades such as the National Level Performer 2013 – HDFC Life and Mr. Research Moz 2015. A disciplined individual with a loving heart, he is often seen taking crisp walks with an engrossed look and a gentle smile within the premises of his company to interact with the various departments. And he will be usually followed by an adorable trail of his beloved trio of Shih Tzu babies proudly known as Gucci, Drake, and Paris. The most enticing thing that you will notice about this content and proud pet parent is his infectious positivity and the firm belief in his eyes, a reflection of his favorite quote, “LIFE IS BEAUTIFUL!”