C Space- global customer agency has announced to launch a new toolkit: ‘Customer as a Service’ (CaaS). Based on reports, the service will be a combination of techniques and tools from communications, insight, business consulting, customer strategy and advertising.
Sources suggest, Tesco is one of the first clients to adopt the offering. In addition, the company has also subscribed to a combination of quantitative insight, online communities, synthesis, proposition development, Clubcard data and creative activation.
Reports also allege, Bose and McDonald’s are using the service.
Referring to the announcement, Felix Koch, regional chief executive of APAC and EMEA, he commented; “We hear from clients that customer centricity is difficult to operationalise. C Space have worked with over 200 of the world’s leading brands and through this experience, we were able to identify common business gaps and barriers, and then use this insight to create CaaS. The offering provides our clients with the first real subscription to the customer, enabling them to maximise growth and minimise risk.”
According to news reports, the service will be available to current and new C Space clients.