Aman Resorts, a name synonymous with luxury and experience, is mow branching out and establishing roots in the Middle East. It is collaborating with the Government to plant three new resorts that will have an unadulterated flavor of the Resort’s trademark design sensibility along with a distinct travel experience, all located in northwest Saudi Arabia.
The group has chosen AlUla, due to its extraordinary natural beauty and undying human heritage.
“True to the pioneering spirit of Aman, the three resorts will offer an incomparable insight into the Kingdom of Saudi Arabia and its magnificent unspoiled natural landscapes and archaeological sites, which have long remained undiscovered,” the hotel group said.
The new resorts sought to give three distinct experiences to the guests. One will be a tented, nature inspired stay for a verisimilitude experience. The second will be adjacent to AlUla’s breathtaking heritage sites, a resort that equals in beauty with its surroundings. Third will be a ranch style desert resort.
“Many of our existing Aman destinations are located in areas of outstanding natural beauty and rich history. With the addition of spectacular AlUla, this takes us to 10 properties situated near or in UNESCO Heritage Sites, making it a fitting location for our first destination in the Middle East,” Aman chairman and CEO Vladislav Doronin said in a statement. “Aman is committed to preserving this archaeological wonder with our resorts that will blend into the dramatic surroundings.”
“We are proud to be signing this agreement with a luxury operator who shares our vision of responsible development, demonstrating our commitment to delivering an extraordinary visitor experience in AlUla,” His Highness Prince Badr said in a statement. “The decision by Aman to open its first resorts in the Middle East in AlUla shows the promise and progress of the vision for AlUla to become a worldwide destination for those seeking unique experiences. I believe this partnership will be the next step in the development of the yet to be discovered masterpiece that is AlUla.”
The resorts open in 2023.